Agency: Ogilvy UKClient: International Olympic Committee and The Coca-Cola CompanyCampaign Name: I Belong Here: The Olympics: Tokyo 2020 Driving acquisition and engagement of Gen Z and Millennial ...
The Coca-Cola Company has sponsored the Olympics since 1928, and as of 2023 had the most sports sponsorships of any brand. Its deal with the IOC is its largest of the 233 it has across 21 sports ...
For Tokyo 2020, The Coca-Cola Company will execute its most significant portfolio play to-date, leveraging a team of elite Olympic, Special Olympic and Paralympic athletes from 25 countries around the ...
Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful ...
In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. The Move to the Beat campaign includes ...
For the best experience, please enable JavaScript in your browser settings. Coca-Cola has exclusive rights to sell drinks at the 2024 Paris Olympic Games. [Getty ...