AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Generative artificial intelligence (AI) remains at the top of the 2025 agenda for marketers as they work to determine how the technology will evolve and affect various functions in their organizations ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

"Guess they couldn't spare the money to pay an intern to at least edit the proper logo in," the OP said. Coca-Cola's choice to rely on AI left many Reddit users dumbfounded. Others were downright ...

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its limitations, especially when it comes to recreating realistic human ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy. For a company as big as ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...