Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Other confirmed Coca-Cola truck locations and dates 2024 by Christmas FM are – Saturday November 30 - Blanchardstown Shopping Centre, Dublin, 2pm - 9pm Saturday December 7 - Mahon Point Shopping ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

A Coca-Cola truck caught fire while driving down a busy road in Romania’s capital Bucharest. It is unclear how the fire started. The driver managed to leave the vehicle before it was engulfed in ...

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Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...