Harvard Business School7 年
Coca-Cola in 2011: In Search of a New Model (TN)
Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.
Harvard Business School7 年
The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised ...