Harvard Business School7y
Coca-Cola in 2011: In Search of a New Model (TN)
Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.
Harvard Business School7y
The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised ...
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7 strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's ... a franchise model. "Amid the soda wars that broke out in the 1880s, Candler's most significant business decision had ...