资讯

Harvard Business School7 年
Coca-Cola in 2011: In Search of a New Model (TN)
Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.
Business Insider India9 年
7 strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's ... a franchise model. "Amid the soda wars that broke out in the 1880s, Candler's most significant business decision had ...