Yoffie, David B. "Coca-Cola in 2011: In Search of a New Model (TN) ." Harvard Business School Teaching Note 712-501, June 2012.

Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929. Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola ...

An ongoing partnership between Coca-Cola and WWF to improve the Danube River basin is becoming a model example of how businesses and non-profits can work ... partnership with WWF are important ...