LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis.

Lego’s strong growth in a tough year for toys has signaled there may be room in the category for new players. “Of course they’re not taking on Lego - that would be a fool’s errand.

Lego's revenue grew 13% in 2024 ... growing trend of young adults and teenagers buying stuffed animals and other toys for themselves. A report by the market research company Circana found that ...