High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

He points to a 2024 study showing children's exposure to cereal ads on TV programming aimed at kids has dropped dramatically. "Companies' CFBAI commitments, which apply to both TV and digital ...

there was no link to increased purchases when ads targeted adults. "This study shows that it's really important for these companies with high-sugar cereals to actually reach kids — that parents ...