Payton Pritchard added a new endorsement deal ahead of the NBA Playoffs, and it's with a Boston-based company.

No Boston Celtics player has supported Jaylen Brown’s new 741 shoe line more than Payton Pritchard. Pritchard ditched his ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time ...

Nike makes some of the most desirable basketball shoes on the planet, but the sneakers frequently cost $100 or more. But that's not what is going on this week. Whether you're looking to up ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

and the Boston Celtics wore white at home (an unusual occurrence these days). Even better, Lakers forward LeBron James met the moment by wearing his signature Nike sneakers in an unreleased green ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

While Bueckers' custom baby blue and lavender colorway is currently unavailable, the same style Nike G.T. Hustle 3 women's ...