For example, at my company, ForwardBrands, our value proposition is “We help founders ... It might be cool that you’re a 4th ...
Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...
In a crowded marketplace, businesses must be able to define and then clearly articulate their product's value to stand out.