Ad slogans help us determine the best products ... Levi Strauss launched his business selling clothing, blankets, ...

business cards and even on uniforms and corporate stationery, providing a uniform, constant reminder of what makes the company special. Slogans are particularly effective when you're trying to ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...