Ad slogans help us determine the best products ... Levi Strauss launched his business selling clothing, blankets, ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

When a trademark is infringed, the rightful owner can take legal action to stop the unauthorized use and claim financial ...