Earth Day slogans can inspire us to think about environmental issues that impact everyone. We only have one planet and it's ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought IBM; in contrast you have some brands like Coca-Cola that change their ...