Indian River State College getting a new brand, customer experience. Voice your thoughts on college's new image.

Most importantly, a marketing plan must be aligned with the company's business plan. "Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, ...

The Adirondack Economic Development Corporation has announced two recent hires to its team in Saranac Lake. Santana ...

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Whether it’s a cyberattack, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and ...

The 4th Street Business Improvement District, in collaboration with the Multicultural Coalition, is planning a new weekly ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent ... or services and establishes a compensation plan that rewards direct sales and recruitment activities.

Two Loveland High School students won state championships in their categories at the the state championship DECA Conference ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience.