Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

Rahama Wright, founder of Shea Yeleen, is one of the business owners who won a Good Impressions digital marketing consultation package.Speaking of the impact it had on her business, she says ...

SLU's Ph.D. in international business and marketing offers students an intensive educational experience designed to prepare them for academic careers, typically as business school faculty. Admission ...

And performance marketing typically lacks measures that account for its impact on brand building, ... A version of this article appeared in the May–June 2023 issue of Harvard Business Review. JS.

While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of ...

Sharing contact information is a big part of doing business, but the way it’s shared is changing. Paper business cards, once used at every meeting and event, no longer match how most professionals now ...

Dr. Liu is an Assistant Professor of Marketing at the Leavey School of Business at Santa Clara University. He earned his Ph.D. in marketing at Indiana University. Prior to this, he earned his M.A. in ...