A strong corporate culture positively impacts a company's success, affecting employee satisfaction, retention rates, productivity, and overall business performance. A majority of both executives ...

Investopedia / Yurle Villegas Cross culture is a concept that recognizes the differences among business people of different backgrounds, and the importance of bridging them. What Is Cross Culture?

Van den Steen, Eric J. "On the Origin of Shared Beliefs (and Corporate Culture)." RAND Journal of Economics 41, no. 4 (Winter 2010): 617–648.