When it comes to increasing sales with multi-format case studies, there’s are two things to remember: Tell a story using data, and tell your story in multiple ways.

Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

Case study dos and don’ts. Don’t throw it all together at the last minute. Do allocate some time to developing your case study. Writing is only part of it. You will need extra time to find appropriate ...

Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity ...

Format: Print; ShareBar. Keywords. ... Citation. Kaplan, Robert S. "Management Accounting in Hospitals: A Case Study." In Accounting for Social Goals: Budgeting and Analysis of Nonmarket Projects, ...

The distance put between investment funds and workers in companies they back raises questions over responsibility. Probe the arguments with this ‘instant teaching case study’ ...

Harvard Business School professor Bill Sahlman studied the company’s growth strategy, and wrote a business case study about it. He explains why it’s so important to build a well-balanced ...

A version of this article appeared in the November 2014 issue of Harvard Business Review. Brian K. Richter is an assistant professor in the Business, Government, and Society Department at the ...