1. Humor facilitates fame. In their book Marketing in the Era of Accountability, Les Binet and Peter Field proved that campaigns that generate "fame" for their brand generate superior business ...

It is common knowledge that a sense of humor can help individuals reduce anxiety during tough times. But new research shows that anxiety-reducing humor can also be good for business at a new company.

Lora Kelley reports on business for The Times. A version of this article appears in print on , Section BU , Page 8 of the New York edition with the headline: The Heirs to ‘Dilbert’ Emerge on ...

Good Humor Corp. of America declares dividends whenever the idea pops into the busy head of Michael J. ... Business: Good Humor. 3 minute read. TIME. September 30, 1935 12:00 AM GMT-5.

CC0 Usage Conditions ApplyClick for more information. Cartoons is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore ...

Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies. Progressive Insurance has gifted more than 1,000 ...