But some consumers say those mouthwatering ads can cross the line into deception, and that’s leading to a growing number of lawsuits. Burger King is the latest company in the crosshairs.

Fresh off recent controversy over a buzz marketing campaign about "ending" the iconic Whopper in Korea, Burger King unveiled the New Whopper on Monday. The move comes as part of the fast food ...

WSJ's Andrew LaVallee parses the controversy surrounding Burger King's new "Whopper Virgins" ad campaign. The ads feature taste tests with native peoples of foreign countries and pits the Whopper ...

But it seems those football ads are about to change because Burger King is testing two new menu items inspired by tailgating season. Burger King Tries Out Game Day-Inspired Menu Burger King began ...

What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a ...

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