Your value proposition should be written around one ... This not only streamlines the client acquisition process but also ...

DISCO (NYSE: LAW), a creator of industry-leading litigation technology, today announced the launch of a new customer value ...

Crafting a compelling marketing campaign with a clear value proposition is pointless if ... and personas within the target market. Building an audience requires dedication and consistency.

In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive.

Unique Selling Proposition (USP) Definition ... Cosmetics and liquor companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products ...

The National Insurance Commission has urged Nigerian brokers to improve their value proposition and professionals ... on key areas including capacity building, professionalism, and digital ...

Sato, Vicki, Willy Shih, and Matt Higgins. "Alnylam Pharmaceuticals: Building Value from the IP Estate (B)." Harvard Business School Supplement 617-022, November 2016.