However, in December 2024 the popular airline announced a new scheme – which has now been backtracked on in a major U-turn.

but the British Airways Club is now flying above the rest in terms of looks. Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...