It’s been over five years since British Airways unveiled its latest business-class concept, the Club Suite. Here's what it's ...

British Airways operates a fleet of 59 Boeing 777s, of which 16 are Boeing 777-300ERs. These are some of the workhorses of the fleet, and they are particularly put to work servicing BA's US routes.

and new earning categories Taking us to New York was a Boeing 777-200 aircraft with British Airways' latest seat products. But even with an upgraded interior, no twin-engine plane could ever beat ...

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Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.) ...