Bratz maker gives up on Toys 'R' Us . by Danielle Wiener-Bronner @dwbronner May 21, 2018: 9:46 PM ET . A mega-deal could change the toy industry.

Such a long-shot move would also greatly benefit Larian's primary business. He's CEO of Bratz doll-maker MGA Entertainment, which relies on Toys "R" Us for nearly 1 in every 5 sales.

Toy mogul Isaac Larian — whose L.O.L. Surprise was a huge hit in 2017 — has launched a $1 billion GoFundMe campaign to save the bankrupt retailer. "I will make Toys R Us a fun place again," he ...

The CEO behind Bratz dolls and Little Tike toys wants to save Toys "R" Us. Isaac Larian says he and two other unidentified investors are pledging $200 million to try to save about 400 of the ...

Bankrupt retailer Toys “R” Us has rejected an $890 million bid for some of its US stores and locations in Canada from the CEO of Bratz doll maker MGA Entertainment, a person familiar with the ...

Toys "R" Us has rejected a bid from the billionaire toymaker behind Bratz dolls and Little Tikes.Isaac Larian placed a $675 million bid for 200 of the remaining 735 Toys "R" Us locations in the ...

Toys “R” Us’s lawyers and advisers have shot down an eleventh-hour offer from billionaire toy maker Isaac Larian that would have kept some of its U.S. stores open.

The billionaire CEO behind Bratz and Little Tikes toys is waving the white flag. Isaac Larian confirmed to CNNMoney on Monday that he will no longer try to save Toys "R" Us.

Larian hoped that by keeping Toys "R" Us stores open, he would be able to save jobs and protect the toy industry. "I'm an optimist. I think things are going to work out," he said at the time.

GET IT ON G E T I T O N File- This Jan. 24, 2018, file photo shows a person walking near the entrance to a Toys R Us store, in Wayne, N.J. Toys R Us’s management has told its employees that it ...

Toys "R" Us has rejected a bid from the billionaire toymaker behind Bratz dolls and Little Tikes.Isaac Larian placed a $675 million bid for 200 of the remaining 735 Toys "R" Us locations in the ...

Toys "R" Us has rejected a bid from the billionaire toymaker behind Bratz dolls and Little Tikes.Isaac Larian placed a $675 million bid for 200 of the remaining 735 Toys "R" Us locations in the ...