With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Consumers in the U.K. say trust is an important factor when it comes to the companies where they shop. This is why Newsweek is partnering with BrandSpark to highlight the Most Trusted Awards brand ...

A Brand Finance annual survey says Tesla's rating fell in part due to Elon Musk's increased political commentary. A Dutch survey also shows that Musk's political comments could see Tesla owners ...

Among the growing group of brands investing in marketplaces, three benefits that emerge: visibility, operational efficiency ...

Last year it was third, behind Mercedes-Benz and Tesla The report looks at brand value, which includes consumer perception alongside straight cash worth Toyota is the world’s most valuable ...

The survey, which included 26,000 panel members (432 of which are Tesla owners or lessees), found that the owners looking to offload their cars were doing so because of the brand's face ...