Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Fill your schedule with coaching calls, not endless content creation. Don’t compromise your magic to grow online. Here's how ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Companies have already dropped teasers and full commercials online ahead of the big game. Here are five of our favorites.

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...