Examples of Family Branding. The marketing strategy of family branding, or umbrella branding, involves marketing and selling your product lines using a single brand name, according to David L ...

Brand Extension Examples and Benefits To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits of cleanliness and softness to skin. Those well-established ...

There are many product extension ideas available to a wide variety of common small businesses. A restaurant, for example, might offer family specials, such as kids eat free with a parent, or ...

Individual branding: the branding of individual products or brands to give them a unique and separate identity from their master brand; Company name branding: branding that uses the strength of a ...

Kylie founded a celebrity beauty brand that she operated, as L’OFFICIEL puts it, as a natural extension of her own personal brand (with some help from her famous family members).

Brand equity is the added value that a company gains from sales of products with recognizable and admired names, from a company that's trusted and appreciated.

If the sub-brand lockups derive from the same unit, the brand extension may be leveraged and sub-brand units should be reflected in plain text. Elevated Sub-brand Lockups A sub-brand may choose to ...

Lumistella Co. founder and co-CEO Christa Pitts spoke with FOX Business about the successful The Elf on the Shelf franchise that’s been made a holiday tradition in households all across the world.

In the world of sports management, personal branding has become a powerful tool for athletes, coaches and business leaders alike. As the sports industry continues to grow and evolve, building a ...