Customers may also believe that the extension credibly delivers on its benefits because the brand is already known for credibly providing those benefits. By having several offerings associated with ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce ... Arm and Hammer, Crest, and Dell are other examples of brands with functional concepts.

At the launch of new brands and/or extensions, marketing communications are employed to encourage trial and purchase. Examples include a £1.5m 'Go On Lad' TV ad for promoting Hovis' new range of bread ...

Erewhon and Grand Wailea have teamed up for a special on-site retail experience at the resort, capitalizing on the synergy of both brands' target audiences.