Feb 28, 2025; Boston, Massachusetts, USA; The Boston Celtics logo is seen on the court beofre the game between the Boston Celtics and the Cleveland Cavaliers at TD Garden. Mandatory Credit ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

Shai Gilgeous-Alexander and his Oklahoma City Thunder didn’t just beat the Celtics in Boston on Wednesday night ... Converse plastered the Canadian’s personal logo on multiple buildings ...