Why it matters: As evidenced by the revealed preference of some celebrated economists and others, blind tasting can, in the right circumstances, provide long-term benefits that dwarf any short ...

The act of tasting without knowing certain information about the wine. There are two main types of bling tasting: single blind and double blind. Single blind is how editors at Wine Spectator conduct ...

Our blind tasting game—without the tasting! Can you identify a wine just by reading its tasting note? We post real Wine Spectator reviews. You use clues such as color, aromas, flavors and structure to ...

Served blind for extra fun, we’ll dive into what we’re tasting, swap notes, and see who can guess what’s in the glass. It’s laid-back, no wine snobbery allowed—perfect for newbies or ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...