Today, in the private sector, analysis of big data is commonplace, with consumer profiling, personalised services, and predictive analysis being used for marketing, advertising and management.

With big data analytics, movie executives are keeping ... of feedback that consumers put online to make better creative and marketing decisions. No matter what step in the process you look at ...

Explore our top picks for the best CRM solutions with project management. Learn how data from call detail records can help you find fraud calls made by your phone system — and prevent them from ...

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...

The global AI agents market is projected to reach $7.60 billion by 2025, growing at a CAGR (Compound Annual Growth Rate) of 45.8% from 2024 to 2030. By 2025, 75% of businesses are expected to ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Big Data is certainly a trending term in IT, but it has little to do with IT, as you'll soon discover when you take this five-course program, which focuses on real-world business applications for Big ...

Event activations at airports are evolving with A.I. and VR, creating immersive brand experiences that engage travelers like ...

The days when a campaign’s success was measured by a few industry awards and a pat on the back are long gone. Now, it’s about performance, impact, and making sure creativity actually drives results.

With brands competing aggressively for consumer attention, the question is—should all brands dive into big-game marketing, and if so, at what point in their journey? Marketing in events such as ...

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief ...