Today, in the private sector, analysis of big data is commonplace, with consumer profiling, personalised services, and predictive analysis being used for marketing, advertising and management.

You will study five core units and your specialist unit, Digitalisation, Big Data, and Value Creation. The core units include Management and Organisation; Strategy, Finance and Accounting for ...

Big Data is certainly a trending term in IT, but it has little to do with IT, as you'll soon discover when you take this five-course program, which focuses on real-world business applications for Big ...

With big data analytics, movie executives are keeping ... of feedback that consumers put online to make better creative and marketing decisions. No matter what step in the process you look at ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Palantir technicians develop new software in cooperation with the U.S. military, at a time when software that processes big data is increasingly seen as more crucial during war than even weapons ...