The patient segmentation model discussed here divides the patient population into four behavioural groups: patients that are looking for change in their health and are either coping or not coping ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

Behavioral segmentation classifies potential consumers according to such things as their purchasing habits, the number of brand interactions, and decision-making patterns. Example: Most people ...

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments. The marketer then selects a bullseye segment that is seen to offer the most ...

Thanks to its capacity to detect patterns and stay consistent, machine learning is a great tool for CNS behaviour studies.

In 2007, Apple introduced the iPhone. Since then, smartphone sales have experienced tremendous growth. IDC recorded 491 million global smartphone shipments in 2011 and predicts that figure to rise to ...

One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in. The ...

AI and machine learning (ML) are already being used to understand customer communications data (e.g., Voice of Customer), customer behavioral data (e.g., segmentation) and structured data (e.g ...