Over her nearly 60-year life, Barbie has taken on many forms, but she’s never been a hologram. Now, though, she is having a truly out-of-body experience, showing up in her first holographic ...

Barbie is letting "You Create" your ... with swappable doll bodies, heads, wigs and universal fit fashions. The more customers collect, the more unique looks they can create to play and display ...

On the next shelf over sits Elsa in a box that invites you ... doll is Barbie, the girls invariably point to a blonde. The idea that all these different dolls—none of whom look alike—can ...

Mattel launched a "You can be anything" campaign with its Barbie brand in Russia, making a celebrity of a little known but truly outstanding young Russian woman. Anna Kikina, starting from dreams, ...