Now the 65-year-old has donned another one: virtual reality auteur ... Sweden did an experiment that they referred to as “Being Barbie,” where you’re in the body of a doll and you rescale ...

Whether you dressed in head-to-toe pink for a Barbie screening or booked a day off work to sit in a virtual queue for Taylor Swift tickets, 2023 might just be the year that hype culture peaked.