According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Like every girl who has ever played with the most popular toy in history ... was brought in in 2000 to expand the Barbie brand from dolls to apparel, TV shows and gaming. That’s when Barbie ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Toy manufacturing giant Mattel recently launched a limited-edition collection of Barbie dolls, paying homage to women who ...

IMAGE DISTRIBUTED FOR MATTEL, INC. - Debuting at New York Toy Fair, Friday, Feb. 28, 2025, Barney is back with an all-new toy ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness ...

Iconic doll Barbie is celebrating a milestone. She’s turning 66 years old. According to NBC News, the first Barbie went on ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...