Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

Lakers star LeBron James is the first pro athlete to get his very own Ken doll, it features James dressed in a varsity jacket with Beats headphones.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue varsity jacket.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll, as part of the Kenbassador program.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.