Courtesy Warner Bros. Pictures Lizzo's hilarious and catchy Barbie song "Pink" set the tone for Barbie ... used early in the movie glued together the overall Barbie feel. "When Lizzo came on ...

Whether you dressed in head-to-toe pink for a Barbie screening or booked a day off work to sit in a virtual queue for Taylor Swift tickets, 2023 might just be the year that hype culture peaked.