Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel published a brightly colored sticker book, Barbie: I Can Be a Computer Engineer in 2010, but no one paid much ...

A second Barbie console game came out in 1993, but a planned 1994 game was scrapped. In the late 1990s, Mattel specialized in interactive computer games for Barbie on Windows. Runecraft produced ...

In 1980, Mattel introduced the first Black and Latino Barbie and Ken dolls after previously relegating multicultural dolls to the friend role. It also released the first of a series of ...

Mattel Inc.; Chesnot/Getty Happy birthday, Barbie! Barbara Millicent Roberts — who we all know as Barbie — turns 65 on March 9, and in honor of her big birthday, Mattel has released a new doll ...

Ruth Handler is best known for inventing the Barbie doll in 1959 and serving as the first president of Mattel, a company she co-founded with her husband Elliot Handler, from 1945 to 1973.

You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...

Over 20 years after the original Barbie was introduced to the market, Mattel released the African-American Barbie and Ken dolls in 1980. Though there had been an African-American doll in prior ...

The runaway success of 2023’s “Barbie” movie was the proof of Kreiz’s philosophy that a bolder content strategy was crucial to expanding the world of Mattel. “Our job is to take brands ...

The vibrant world of Barbie takes a bold step into the tech space with the launch of the HMD Barbie™ Phone, a stunning blend ...