“The millennial mom is a small part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.” Part 2 The board behind Mazzocco’s ...

Take a look at some of the best outfits from the film, so far Kelsie Gibson is the SEO Editor of PEOPLE. She has been working at PEOPLE since 2021. She was formerly at POPSUGAR, Bustle, Tiger Beat ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's launched the imaginations of millions of girls − and maybe as many think ...

Fans are unable to take their eyes off them. One fan even said, "Katrina is like a Barbie, and Vicky is her prince." Another ...

The 165m-tall Flyer was also illuminated in pink, signalling the launch of Barbie-decorated flight capsules on the observation wheel. At the event, Ms Chris Chan, head of marketing at Mattel South ...

Kyte Baby x Barbie™ Crib Sheet Kyte Baby x Barbie™ Crib Sheet Extend your little one's comfort to where they rest their head with this matching print crib sheet Shop the Kyte Baby x Barbie ...

“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel.