Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

After returning his licence to kill, James Bond star Daniel Craig is reportedly being eyed up to join another franchise which ...

took over Google's search results and filled our inboxes. And brands cemented their collaborations with the Barbie franchise—from Barbie & Vans to Barbie & Fossil and (my personal favorite) Barbie & ...

Even if Mattel is banking on the movie to deliver a boost to the franchise in its current form, Barbie will remain “one of the most iconic playthings in history”, said History. Created in 1959 ...

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including ...

Amazon bosses want 'Barbie' producers Amy Pascal and David Heyman to oversee the future of the James Bond franchise. The company's supremo Jeff Bezos and Prime Video and Amazon MGM Studios chief ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The company's supremo Jeff Bezos and Prime Video and Amazon MGM Studios chief Mike Hopkins are said to be keen on the pair, who were both involved in the making of the hit 2023 movie, to "steer the ...

In 2023, the Barbie film was released and became very popular across the world but now it’s coming back to the UK for another stint. The franchise has been huge for years and now we even have National ...