James is taking on a new form as Barbie announced a doll for the Lakers star under their Kenbassadors line on Wednesday. “We are excited to bring fans a new presentation of Ken that celebrates ...

And, now, the four-time NBA champion can add "Kenbassador" to his resume. Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to ...

The Lakers forward called it an "honor" to be the first "Kenbassador" for Barbie. Barbie is introducing a LeBron James doll, part of its new Barbie Signature Kenbassadors Collection. Courtesy of ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron ...

LeBron James continues to make history. This month, the Akron native will be among the few to be immortalized into a Barbie – or should we say Ken – doll. James has been chosen to a be part of ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in collaboration with the LeBron James Family Foundation, announced that the Los ...

“Ken is Barbie’s longtime best friend and supporter,” said Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, in a press release. “We are excited to bring ...

April 9 (UPI) --Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" becasue of his "positive impact on culture, style and ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...