You may have noticed all of your friends on social media are turning themselves into Barbie dolls and action figures. WSLS ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

The AI Barbie Box challenge is a new trend that is sweeping TikTok and Instagram, where social media users are transforming ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

LeBron James fans camped for nearly 14 hours in order to be the first people to get their hands on his Barbie 'Kenbassador' ...

Four-time NBA champion LeBron James made history outside of the basketball court by being the first NBA player with a doll.

“James worked closely with the Barbie team to personalize his doll’s outfit ... Mattel is also set to donate a copy of James’ children’s book “I Am More Than” up to 5,000 copies ...