next the L.A. Lakers and now he’s joined Mattel’s Barbie team as a ‘Kenbassador’ doll, the first male professional athlete to do so. Mattel introduced it’s new LeBron ‘Ken doll’ in ...

April 9 (UPI) --Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" becasue of his "positive impact on culture, style and ...

Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll. James collaborated ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador ...