Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

The best toy deals in the Amazon Spring Sale from Barbie and LEGO to Hot Wheels - Toying with the idea of a spring shopping ...

Tim Allen Says 'Brilliant' Toy Story 5 Isn't a Cash-Grab: 'I Don’t Really Believe It’s About the Money' Barbie has done it all, but this classic playset had just enough perks to draw in a big ...

Toy manufacturer Mattel announced the ... The new doll even has accessible packaging with "Barbie" in Braille. Accessories ...

Aligning with the highly-anticipated Barbie film that premieres ... shoes vary just like the toy's endless options. Furthermore, holographic and fluorescent accessories and plastic hair clips ...

Most brands can only dream of achieving the global recognition of a Barbie doll, a toy that secures Mattel ... feminine all-pink wardrobe and lavish accessories. It’s an essential message ...

The toy company is celebrating the 60th anniversary of its first spacesuit-clad fashion doll with a new reproduction of Barbie Miss Astronaut. Originally sold in 1965 as an outfit accessory alone ...

Created by Ruth Handler and manufactured by the American toy company Mattel, Barbie made her debut on ... Her groomed appearance and glamorous accessories gave her an air of maturity, akin to ...

Toronto, ON) - Mattel, Inc., leading global toy and family entertainment company behind the iconic Barbie® brand, announced today a collaboration with the PWHL (Professional Women’s Hockey League) ...

Toy company Mattel revealed its first ... characteristics of a person with Down’s syndrome, the Barbie’s clothing and accessories carry special meaning. Hong Kong dance academy provides ...