Barbie is rolling out its biggest global ad campaign since 2015. The ad aims to show how playing with dolls can develop traits like empathy and generosity in kids. Barbie's sales soared 87% year ...

Mariah Carey’s ‘terrible’ Barbie ad bashed as Mattel doll sells out By Jack Hobbs Published Nov. 21, 2023, 3:23 p.m. ET ...

LOS ANGELES-- (BUSINESS WIRE)--Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible™,” the world’s most popular doll is debuting a new brand anthem to kick off 2014.

Barbie's latest career shift seems designed to capture not the imaginations of 7-year-old girls (did you know what an "entrepreneur" was at that age?) but those of parents dreaming of get-rich ...

Jimmy Kimmel mocked vaccine skeptics with a fake “anti-vaxx Barbie” ad. “There’s so much stuff … of these anti-vaxxers and the folks at Mattel are no dummies,” said Kimmel during ...

Barbie was the company’s crown jewel brand, and they needed to find a way to fix it. “People weren’t seeing her in the same way that we did, as aspirational and inspirational,” says Dickson.

Barbie has already made a splash as a Sports Illustrated cover girl. Now, she's taken to writing a defense of her decision to show off her iconic assets on the cover of a male-oriented magazine.

Dive Brief: Mattel is expanding its work with Pocket.watch, granting the family-friendly digital media studio exclusive rights to sell ad inventory across the YouTube channels of brands including ...