On Tuesday Bacardí and Coca-Cola announced the release of rum and coke ready-to-drink canned cocktails. The RTDs will launch ...

The story of Bacardi began on February 4, 1862, when Don Facundo Bacardí Massó opened a small tin-roofed distillery on the outskirts of Santiago de Cuba.

Bacardi entered India, a largely whiskey-drinking country, in 1998. Riding on its premium-yet-fun image and its wildly popular jingle, the brand quickly marked a strong corner for itself in the ...

The brand’s journey from the beginning of Bacardi Blast in the early 2000s to NH7 Weekender, to Bacardí House Party Sessions (BHPS) proves how music was the anchor to its growth, as if its ...

Bacardi last appealed the decision in June ; according to Reuters, the company plans to appeal again. The long-simmering dispute dates back to the Cuban Revolution. In 1959, Havana Club rum was among ...

Discover the company's humble origins in Santiago de Cuba, its resilience through hardships, and its path to become the world's largest privately held international spirits company. NORTHAMPTON, MA / ...

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1. I read that your supply of aging rum in Puerto Rico, which represents 80% of the Bacardi produced in the world, wasn’t touched. Our most precious gem in the facility is our barrels ...

HAMILTON, BERMUDA / ACCESS Newswire / February 3, 2025 / PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farmi ...

“The brand saw an opportunity to showcase a visual confidence that more powerfully established it as a stand-alone player in the category that it had helped to pioneer. This rebrand amplifies that ...

Bacardi in India announced the launch of Legacy Collective, a one-of-a-kind e-commerce platform that is bringing together Indian-made brands under one umbrella. The platform will be host to an ...