The Bacon Melt layers two Whopper Jr. patties with American cheese ... Fret not, Burger King guests can also indulge in BK ...

BK had it worse than the category, struggling with visitation as it failed to meet guests' food quality expectations. Goal 1: Improve food quality perception of Burger King's food. Goal 2: Increase ...

Burger King (BK) has just broken every conceivable rule in the fast-food advertising playbook. The brand’s “Moldy Whopper” campaign shows its iconic burger being built and then slowly degenerating in ...

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Burger King is expanding its iconic Whopper lineup with a bold new addition: the Steakhouse Bacon Whopper. The new menu item hit restaurants nationwide on March 6, and draws inspiration from ...

The Whopper Bar in the Rio features Burger King's basic Whopper as a base, with customizable options that customers can pick for themselves. Sandwiches are built to order by an expert "WHOPPER ...