Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...
An ink-stained legal drama has engulfed the family behind BIC pens, who are fighting over at least $30 million worth of the $2.7 billion company’s shares, court records show. After years of ...
French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...
I really wanted to like these, but it's back to pads for me." Bic critic, daveyclayton offered: "I bought this pen (in error, evidently) to write my reports of each day's tree felling activities ...
The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.
The following is a transcript of the video. You've probably doodled with one of these in class: a blue Bic pen. But when Oscar Ukonu uses it, he creates this — a monochromatic and hyperrealistic ...
So, he decided to “reimagine” the company’s verticals; and over the past several years, he was able to turn Bic from “being a pen company to being a human expression company.” ...