And it seems that small London-based brand Kitri has cracked the code. The brand’s Aurora dress (£195), we’re told, has sold out 10 times now. So saying it’s popular is perhaps an ...

Aurora, Belle, Cinderella, Jasmine, Pocahontas, Rapunzel, Snow White and Tiana A few of the "soft, romantic hues" include light lavender, pink, blue and gold "Stepping into those gowns transported ...