But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive. A studio might spend as much as it cost to actually make a ...

LONDON – Dozens of rare posters from some of the 20th century ... They were intended to grab us by the lapels and yank us into a movie theatre and say, ‘See this film’.” ...

Cleveland Collection Movie Posters Auction, at Heritage Auctions in London. AFP Dozens of rare posters from some of the 20th century's most iconic films will go under the hammer this month as an ...

Auctions of screen-used props and costumes from classic films have set records in recent years as seven-digit results become more commonplace. Marilyn Monroe’s “subway dress” from The Seven ...

They were intended to grab us by the lapels and yank us into a movie theater and say, 'See this film.'" But this was also "important art" that went beyond just advertising, he argued. The posters ...